Cradle to Cradle

Bill Nye the Science Guy Interviews Bill McDonough the Cradle to Cradle Designer

Bob Leonard - Climate Risk Manager 08.05.2020


Bill McDonough, the architect and designer, has formulated a design principle which he lays out in his book Cradle to Cradle. He demonstrates that our current production systems are based on a ‘cradle to grave’ design model that dates to the Industrial Revolution. This process casts off as much as 90 percent of the materials it […]


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Bill McDonough Says CEOs Need to Lead on Climate

Bob Leonard - Climate Risk Manager 09.12.2019


Editor’s Note: The following article is an interview by Fortune magazine with Bill McDonough. In Moving to a Finite Earth Economy, we discuss and embrace McDonough’s Cradle to Cradle design principles. A Finite Earth Economy, as described in our book, automatically programs corporations to make decisions that prioritize the environment. Here’s an excerpt:   “Mother […]


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