What Motivates People to Act Sustainably?

Jon Biemer 03.31.2024


The central question of my upcoming book, Our Journey to Sustainability, has been “What motivates people to act on behalf of the planet.”   Here was my conundrum. After interviewing sixty people who are actually making a difference and collecting a like number of stories from other sources, I still hadn’t succinctly answered my question. […]


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