Asda puts the “Wonky Veg Box” on the market
“The UK’s first supermarket ‘wonky vegetable’ box goes on sale on Friday, containing enough ugly potatoes and knobbly carrots to feed a family of four for an entire week for just £3.50.
The Asda box is filled with in-season winter vegetables and salad ingredients at a price that is 30% cheaper than standard lines.
The vegetables – currently carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions – have been selected from farmers’ crops because they are misshapen, have growth cracks or are smaller or larger than average. The produce is washed but the discount reflects the fact that customers may need to spend extra time peeling it or they might not be able to use the whole vegetable.”